Conversion Rate Improvement
Checkout Optimization
Redesigned checkout flow increasing conversion by 23% through reduced friction and trust signals.
Overview
Redesigned checkout flow increasing conversion by 23% through reduced friction and trust signals. This project involved extensive user research, prototyping, and iterative design to deliver a solution that met both user needs and business objectives.
The Challenge
The client needed to address key user pain points while maintaining alignment with their brand identity and technical constraints. Through discovery workshops and stakeholder interviews, we identified the core problems to solve.
The Solution
Working closely with the product team, we developed a comprehensive design solution that balanced user needs with business requirements. The final design was validated through user testing and refined based on feedback.